Warlock - What was the point exactly?

As I get ready to read the last issue of Marvel's excellent Warlock (retroactively mini-) series, I have to take a moment to reflect about the sheer insanity surrounding this series and ask the question...what was the point of this series exactly?

Yes, I understand that, like many series, the "point" was to make a good comic book.

But come on, you and I both know that's not enough nowadays.

So what was Marvel thinking with this book?

First off, it's freakin' WARLOCK.

Who doesn't exactly have the largest fanbase in all of comics. However, a recent Thanos series was actually keeping ABOVE the typical mark for cancellation, so there clearly is A market out there for Starlin fans.

Okay, but to this small market of fans, Marvel offered up a series that had almost NOTHING to do with Starlin's Warlock!!!

So what was the point?

Offering an intelligent, thought-inspiring comic book...but one that had nothing but a passing connection to a character whose fan support was niche-y at best to begin with!

Okay...okay...that is not THAT bad...after all, Sandman was not exactly a household name. So I guess Marvel could at least hype this project...after all, Joe Quesada was recently quoted in an interview saying how upset he is that more people don't read Warlock.

Here's the solicitation support for Warlock #1.

"In a world on the brink, humankind’s time is running out, but deep in the jungles of South America a solution is being forged, a solution that will bring about a grand new utopia — and that solution is Adam Warlock! Warlock is written by director/screenwriter Greg Pak (Robot Stories) with art by Charlie Adlard (THE WALKING DEAD, Batman/Scarface) and covers by Eisner-Award winner J.H. Williams III (Promethea). Prepare yourself for the brave new world of Warlock!"

That's IT!

No article, nothing.

So it's almost like this was Marvel's answer to the zen question of "if a tree falls in the woods, and no one is there, does it make a sound?"

"If an excellent book is released with no fanfare or support, alienating the only possible support it could have, was there a point to it?"

Ah well...the time for bemoaning is over, now it's time for me to actually read the issue.